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Art of Defence Selects March Communications to Oversee U.S. Public Relations
March to Drive Industry Awareness of Flagship Distributed Web Application Firewall Solution
BOSTON, MA, August 06, 2009 /Security PR News/ -- The leading German web application security company, Art of Defence GmbH, has chosen March Communications to manage its public relations program in the United States. Focused on their flagship distributed web application firewall offering, Hyperguard , Art of Defence is seeking to raise the company profile within the SaaS, cloud and traditional application security markets.
March Communications will provide a full range of public relations services for Art of Defence, including traditional media relations and working to influence key industry analysts. In addition, the agency will build mindshare among leading influencers throughout the blogging communities. This full spectrum public relations program is tailored to support Art of Defence's U.S. business objectives by creating lasting awareness of key solution differentiators.
"We are excited by the challenges and opportunities of expanding our business to the United States. Our web application security software is going to provide a cost-efficient, convenient and powerful alternative to American companies with security and compliance needs," said Georg Hess, CEO of Art of Defence. "March Communications has a strong understanding of the markets that we are expanding into, and we trust that they will do a great job of informing the public about what we have to offer."
"The inherent flexibility of the Hyperguard solution makes it ideally suited for protecting the growing cloud computing market. Offered as a SaaS, software plug-in, virtual appliance, hardware appliance or as standalone software, customers are able to reinforce their existing technologies with minimal disruption to the network," said Eric Seymour, Vice President of March Communications. "The company has solved a major barrier in the traditional web application firewall space - allowing protection levels to be easily tightened iteratively without risk of unwanted exposure or blocking to the application being shielded. Art of Defence has truly set itself apart in the market and we're excited to be a part of their success in the U.S."
March is cementing its position as a leading provider of public relations and marketing services to the security, technology and telecommunications market sectors, building on client success such as NCP engineering, BeCrypt, Exigen Services, Advanced Solutions International, Tideway, Comptel Corporation and Psytechnics.
About art of defence GmbH
Founded in 2005, Art of Defence GmbH is headquartered in Regensburg, Germany, and provides the U.S., European and Asian markets with comprehensive web application security technology on any scale. As cloud computing and virtualization begin to change how companies approach security and push applications out of the traditional network, security becomes a central challenge for the market. Traditional network technology providers are seeking ways to accommodate this shifting market as well.
Art of Defence´s flagship solution hyperguard , is a distributed web application firewall (dWAF). The offering is the most flexible on the market toady, available as a SaaS, software plug-ins, virtual appliances, hardware appliances or as standalone software solutions. Other offerings include hypersource , a static source code analysis tool, and hyperscan , a web application vulnerability scan server. The company is the only European provider in this space that covers the entire software development lifecycle (SDLC).
The company serves the financial services, eCommerce, technology, telecommunication and public sector markets exclusively through OEM/technology and reseller channel partners. The company partners with leading technology providers like Microsoft, Zeus, GeNUA, and Armorize.
For more information about Art of Defence, visit: www.artofdefence.com/en
About March Communications
March Communications, a Boston-based boutique technology PR agency, offers a unique blend of services, combining years of international high tech PR and marketing experience with a solid understanding of today's evolving media landscape. We carefully design intelligent and innovative campaigns to educate and influence the target audiences that really matter to our clients.
For more information about March Communications, visit our website or blog, PR Nonsense.
Contact:
Martin Jones
Managing Partner
March Communications
+1 617 960-9875
martin@marchpr.com
Eric Seymour
Vice President
March Communications
+1 617 960 9856
Eric@marchpr.com
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